My name is Shana Cato, and I am the founder of IIINKREDI, an innovative hair product line designed exclusively for African American boys with diverse hair textures. Inspired and developed by my three sons and me, IIINKREDI aims to provide high-quality products that cater specifically to the unique needs of boys' hair.

As a mother of three boys, each with different haircuts and textures, I personally experienced the struggle of finding suitable hair care products. Traditional options often catered to girls or had overly sweet and feminine scents, leaving me disappointed and unsatisfied. This motivated me to create a line of products that address this gap in the market.

With over 20+ years of experience as a licensed cosmetologist specializing in healthy haircare and extensive product knowledge, I am driven to carve out my own path in the industry. Through the introduction of IIINKREDI haircare line for boys, we aim to empower young boys to invest in themselves by learning how to care for their appearance.

Our Dedication

IIIN.KREDI celebrates the uniqueness of every boy, encouraging them to express themselves authentically through their hairstyles. We aim to inspire confidence, creativity, and self-assurance, enabling boys to explore their personal style and embrace their identity with pride.


At IIIN.KREDI, we believe in challenging traditional norms and redefining the way boys approach hair care. We strive to create products that are not only effective but also safe, reliable, and trustworthy. Our commitment to innovation drives us to continuously explore new ideas, ingredients, and technologies, ensuring that our offerings remain at the forefront of the industry.

Our Commitment

Our vision is to establish our brand as a leader in the market, renowned for our commitment to innovation, credibility, and empowering boys. We aspire to create a community that fosters inclusivity, provides valuable resources, and encourages open dialogue about hair care for boys.

Our Pledge

Together, with our customers, partners, and stakeholders, we are dedicated to shaping the future of grooming for boys. IIIN.KREDI strives to be the trusted choice for parents seeking exceptional hair care products that support their sons' unique needs and aspirations.

“Take care of yourself, young king. Your well-being is not a luxury but a necessity. Nurture your mind, body, and soul, and watch as your inner strength radiates through every step you take.”


We Believe in EmpoweringOur Young Kings

"Young king, you possess a power within you that knows no bounds. Embrace your journey, seize every opportunity, and unleash your potential."


My boys, my endless source of inspiration. They have ignited a fire within me, propelling me to create something meaningful and impactful. Their uniqueness, individuality, and boundless energy have guided me on this journey of crafting hair products tailored exclusively for boys.


My Oldest



My Middle Son



My Baby


My Young Kings

Shanna Cato

Boys Have GoodHairToo !

“Repeat after me, young kings: I am a young king, and I will rise to the top!”

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